Controlling Graphing¶
The Observer home page provides you with two graphing icons in the lower left corner of your player window.
Figure: Graphing Icons¶
From left to right these icons are the:
Ratings icon
Display Graph icon
The Ratings Icon¶
The Ratings icon opens the Ratings graph at the top of your player window. The Ratings graph is based on an optional feature that integrates consumer program ratings. By importing viewer approval ratings data into Observer, users can easily view multiple channels of content with a synchronized ratings graph. Navigate to points of interest by clicking on one of several supported chart types, including demographic breakdowns, and gain a better understanding of the content’s effectiveness. Ratings type may include Nielsen, Arbitron, TAM, or others.
Figure: Ratings Graph¶
The graph provides you with four controls that allow you to drill down to obtain the information you need:
History Setting lets you specify how much of the recent Ratings information you wish to include in the graph.
Figure: History Setting¶
You may view ratings for the past 15 minutes, 20 minutes, 60 minutes, 120 minutes, 180 minutes, or 24 hours.
The Demographic Type drop box allows you to view the ratings for the demographic group you are particularly interested in, provide you have received the demographic data from Nielsen.
Figure: Demographic Type¶
Chart Type allows you to specify whether you wish to look at current ratings, gain or loss in ratings, or cumulative ratings.
Figure: Chart Type¶
The Seek Bar allows you to view exactly what was playing at a given point of interest in the Ratings graph.
The granularity of your graph is determined by the time frame you choose in the upper right hand corner of your screen.
Figure: Seek Bar¶
Moving the seek bar to a particular time in the Ratings Graph automatically retrieves the video streams that were playing at that moment. The graph is also interactive. Clicking anywhere in the graph will automatically navigate all open video streams to that specific time.